Thank you to all of you who have written me, text me, and frantically called me out of concern for the Brickellista name! I didn’t realize how impactful the brand was until billboards started popping up around town. I have the most loyal readers and am grateful that you are all a part of my tribe.
For those in Miami, you’ve seen the Brickellista name across billboards, trolleys, metro movers, and magazine ads. I let the cat out of the bag in December to my newsletter subscribers. For those of you that don’t subscribe (please do!) and let me fill you in.
A few years ago I trademarked the Brickellista name because I really liked the name and I am super business-y weird like that. Fast forward to February of 2016, and that decision totally paid off when an advertising agency reached out to me hoping to license the Brickellista name for a campaign. SAY WHAT?!
As a licensed brand name, Brickellista has been the inspiration behind Florida East Coast Realty’s advertising campaign for the Panorama Tower. Neat-o right?! Panorama will change the Miami skyline towering at 83 stories as THE tallest East coast building outside of Manhattan. It’s a HUGE honor! This was an organic partnership and when I was approached for the campaign it felt like a seamless fit.
So why did I decide this building would be super cool to partner with? Well first, the Hollo family is passionate about building communities in Miami. When I met them during our first meeting, I felt like there were natural synergies in their company mission and Brickellista’s. The Hollo’s pioneered what Miami looks like today and they wanted to create a lifestyle in our city.
Second, the building looks friggin’ badass, and I kind of want to live there. Maybe they will give me and Zoey a penthouse unit when it’s built?! (Just putting it out there in case they’re reading!)
The amenities also drew me in. As a busy professional, I need things to be easy in my life. I really don’t want to stress about the day-to-day things like dog boarding for Zoey. Panorama will have a full service dog spa and boarding facility which will be super convenient when I become a global blogging superstar. Ha, but seriously I travel a ton and my fur baby is important to me.
Never in my WILDEST dreams did I think my little blog would grow with such momentum. I certainly never thought I would see Brickellista splashed all over Miami. It’s an honor, and I’m humbled that an iconic real estate family gave me a call to license my name.
I look forward to seeing what’s next with Brickellista in 2017 and hope you will continue this adventure along with me. Because I always say, a girl is nada without her attractive entourage.